By Mr R E Stewart
The essays during this ebook learn where of electronic communications or "rhetoric" in glossy tradition. They recommend that, just like the printing revolution ahead of it, the web is shaping tectonic cultural circulate, yet is at present stuck among conventional technocratic methods of pondering, and the extra unpredictable terrain of human behaviour.
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Additional info for A new rhetoric: Essays on using the internet to communicate
These “painted flourishes”, however appealing and pragmatic, do not win the heart of our French princess! Consider cheesecake. If you buy cheesecake from the supermarket, you might read the mandatory notices about the volume of sugar and fat it contains, but most likely you won't. If, on the other hand, you make your own cheesecake, you will begin to appreciate how much sugar and fat goes into the stuff you blissfully fork down your throat. Perhaps you will even see it in a different light? If you aren't much of a cook and you don't have much time, then supermarkets are a convenience which will allow you to get your cheesecake without going to much bother.
Neither is it lost on historians. The “voice”, under these circumstances, becomes the subject of many different enquiries, some purely empirical and scientific, others transparently commercial, and still others hotly, even dangerously, political and ideological. Probably the most common example of the early printing press’s preoccupation with itself was the sometimes over-inflated claims it liked to make, mainly for commercial reasons. In the largely monastic world of scribes and rubricators, scribal colophons came at the end of manuscripts.
Translated into an outlook on life, the world becomes more fast-paced, immediate, superficial, and fickle, (but, perhaps, clearer and more concise). “A picture paints a thousand words” is another clich? So perhaps what web users lose in economy they gain in greater visual impact. We may be diving to the same depths just in a different way; the nature of the technology has changed the nature of the content from a more text-based medium, to one that also leans heavily towards visual forms of communication.