By David B. Wolfe
A ebook that I hold pertaining to. rather well written. My in basic terms feedback, i might have beloved to have noticeable extra genuine global situations or examples.
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Extra resources for Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
Knowing something about the wondrous and often mysterious workings of customers' brains will be of inestimable value in accomplishing this. I do not know how much the folks at Anthropologie know about the brain, but I suspect someone has a pretty good idea. All the signs of that were evident to me while making my first tour of an Anthropologie store. It was an engaging sensuous experience clearly directed toward the right brain where relationships are formed and maintained. Each store is designed to stimulate imaginative intercourse between customers and the retail environment.
The brain gets the conscious mind's attention by whipping up cravings or desires. ) are born. Beside the fact that the origins of motivations lie outside consciousness there is another reason why research subjects often mislead researchers by telling them things that later events in the marketplace contradict. Damasio discovered that when people think about something that is hypothetical, they use different brain sites and processes than they use in a real-life scenario. Thus, the person in the focus group or one who is being surveyed is not quite the same person that goes shopping later that day.
30 Chapter 2: Statistics Don't Buy Bernard J. "  The views on motivations held by Restak and Baars represent consensus in contemporary brain science. Marketing researchers and practitioners need to join that consensus. Brain researchers have made it quite clear that to understand people's needs, motivations, and behavior, it is necessary to go behind the curtains of consciousness. The roots of needs and motivations lie deep in the brain, beyond the direct reach of research subjects' conscious minds.